Decision-makers in business require transparency and direction when approving projects and programs. Business cases need to reflect the requirements and strategic priorities of the organization, and failing to utilize a standardized process can quickly result in projects and programs being drawn out.
Better Business Cases (BBC) offers a clear, objective process for analyzing and presenting business cases. This makes it far easier to compare cases and make decisions that will optimize value generation and strategic progress. It can also be widely applied throughout an organization, enhancing collaboration as all candidates benefit from a shared understanding of what makes a good business case.